Air France Plans to Retire ‘Joon’ Brand

by Traveleads | January 18, 2019 | In The Air Reviews

Air France has announced the integration of its Joon subsidiary into its main fleet, signalling the end of a brand which new chief executive Benjamin Smith described as “difficult to understand”.

Joon was launched in 2017 and marketed as a “millennial” carrier aimed at attracting a younger generation of passengers. At the time, Air France insisted Joon was not a low-cost airline and was instead focused on becoming “a lifestyle brand and a state of mind”.

The airline said in a statement: “After much discussion with employees and customers alike, and in consultation with the unions, Air France has decided to launch a project studying the future of the Joon brand and the integration of Joon employees and aircraft into Air France.

Smith said of Joon: “The brand was difficult to understand from the outset for customers, for employees, for markets and for investors.”

He added: “The plurality of brands in the marketplace has created complexity and weakened the power Of the Air France brand.”

Integration would bring “many benefits”, said Smith as he confirmed: “All Joon flights currently sold or for sale would be operated by Joon until the project is completed and then taken over by Air France.”

To book, check routes, availability and fares for Air France or any other international carrier, please contact your Traveleads consultant.

Latest articles

We’re Celebrating Living Wage Week!

Living Wage Week 2019 is here! And we’re taking this opportunity to reflect on what it means to be part of the movement and why we believe in it so strongly. We truly value our people and believe in investing in... Read More

find Out More

Win a Virgin Atlantic Gold Card, Valid for the Entire Year!

Have you ever wanted to experience life as a Gold member, well here's your chance to do just that. With gold tier status, you'll unlock the gateway to perks such as access to the Revivals Lounge in Heathrow, Upper... Read More

find Out More

Five Travel Booking Hacks To Avoid Those Unexpected Frights

Don’t get spooked this Halloween - discover our expert insider travel tricks that will banish booking nightmares. Connection times carved Many of us enjoy dabbling in the world that is duty free shopping when... Read More

find Out More
View all articles

Website proudly developed by The Wrapped Agency