Air France Plans to Retire ‘Joon’ Brand
by Traveleads | January 18, 2019 | In The Air Reviews
Air France has announced the integration of its Joon subsidiary into its main fleet, signalling the end of a brand which new chief executive Benjamin Smith described as “difficult to understand”.
Joon was launched in 2017 and marketed as a “millennial” carrier aimed at attracting a younger generation of passengers. At the time, Air France insisted Joon was not a low-cost airline and was instead focused on becoming “a lifestyle brand and a state of mind”.
The airline said in a statement: “After much discussion with employees and customers alike, and in consultation with the unions, Air France has decided to launch a project studying the future of the Joon brand and the integration of Joon employees and aircraft into Air France.
Smith said of Joon: “The brand was difficult to understand from the outset for customers, for employees, for markets and for investors.”
He added: “The plurality of brands in the marketplace has created complexity and weakened the power Of the Air France brand.”
Integration would bring “many benefits”, said Smith as he confirmed: “All Joon flights currently sold or for sale would be operated by Joon until the project is completed and then taken over by Air France.”
To book, check routes, availability and fares for Air France or any other international carrier, please contact your Traveleads consultant.