The New Faces of Virgin Atlantic to Represent Modern Britain
by Traveleads | April 3, 2019 | Latest News
Virgin Atlantic are saying farewell to its Flying Lady, and welcoming five new “Flying Icons” to adorn its brand new A350-1000 fleet. The high flyers are a diverse range of both men and women, representing modern Britain. The five Flying Icons will be rolled out on four brand new A350-1000 aircraft this year, followed by a further eight by 2021.
The move from the “Flying Lady” to the “Flying Icons” represents the changing face of one of Britain’s most loved brands. Virgin Atlantic have pledged to tackle the gender pay gap, and increase diversity and inclusion across the business – this is mirrored in the look and feel of the brand. Virgin Atlantic aim to have a 50:50 gender balance in leadership roles, as well as at least 12% Black, Asian and minority ethnic group (BAME) representation across the company by 2022.
Virgin Atlantic were a founding member of Women in Aviation Aerospace in 2018, as well as a signatory of the Women in Hospitality, Travel and Leisure charter. Virgin Atlantic have also ensured greater diversity with their engineering apprenticeship and pilot cadet schemes, and have developed a Springboard Network which aims to help women in junior roles develop clear career pathways to become senior leaders.
With its latest brand campaign, Virgin Atlantic became the first company to show a same sex couple in its ad imagery in India, and will be the first airline to have male figureheads on its aircraft. In a further move to increase equality, the airline recently announced it has changed its uniform and styling policy so that women could choose whether they would like trousers or a skirt and removed requirements to wear makeup.
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