Traveller Reviews Valued More Than the Brand
by Traveleads | April 15, 2019 | Latest News On The Ground
In a recent study conducted by Expedia Group guest ratings and price are more influential than brand reputation when travellers book hotels.
Sites for e-commerce, catering, medical and legal services, nothing escapes customer opinions… It is now possible everywhere to submit or consult ratings in order to assess the “quality” of an establishment from a distance. So much so that 88% of Internet users rely on the comments published on the Internet before finalizing a purchase.
While the price remains the number one attribute, customers are increasingly choosing a well-rated hotel. However, it seems possible that the customer feedback criterion may overshadow the price factor in the short term since more and more e-consumers are willing to spend more for hotels with more positive feedback and much more than for high-end brands.
Customer reviews have become an essential and almost systematic way to validate a hotel. As a result, it allows independent establishments to easily compete with a hotel brand based on its e-reputation.
Here at Traveleads, we have built strong relationships with our suppliers in the hotel industry and currently offer access to over 400,000 hotels worldwide.
We work closely with quality serviced apartment providers, offering the perfect long-stay options. So, whether you are looking for a comfortable room in a great budget hotel, or a luxury suite in a leading five star property, we will be able to provide you with a range of options exclusively tailored to suit your needs.
To book, check availability and rates, please contact your Traveleads consultant.