Traveller Reviews Valued More Than the Brand

by Traveleads | April 15, 2019 | Latest News On The Ground

In a recent study conducted by Expedia Group guest ratings and price are more influential than brand reputation when travellers book hotels.

Sites for e-commerce, catering, medical and legal services, nothing escapes customer opinions… It is now possible everywhere to submit or consult ratings in order to assess the “quality” of an establishment from a distance. So much so that 88% of Internet users rely on the comments published on the Internet before finalizing a purchase.

While the price remains the number one attribute, customers are increasingly choosing a well-rated hotel. However, it seems possible that the customer feedback criterion may overshadow the price factor in the short term since more and more e-consumers are willing to spend more for hotels with more positive feedback and much more than for high-end brands.

Customer reviews have become an essential and almost systematic way to validate a hotel. As a result, it allows independent establishments to easily compete with a hotel brand based on its e-reputation.

Here at Traveleads, we have built strong relationships with our suppliers in the hotel industry and currently offer access to over 400,000 hotels worldwide.

We work closely with quality serviced apartment providers, offering the perfect long-stay options. So, whether you are looking for a comfortable room in a great budget hotel, or a luxury suite in a leading five star property, we will be able to provide you with a range of options exclusively tailored to suit your needs.

To book, check availability and rates, please contact your Traveleads consultant. 

Latest articles

High Risk Business Travel – everything you need to know.

The safety of our clients and their people has always been of paramount importance to Traveleads. However, as the world we live in becomes increasingly volatile it is no longer enough to just take out a good insurance... Read More

find Out More

Emirates Officially Launch Daily A380 Service to Glasgow

A crowd of local fans gathered to witness the arrival of inaugural flight EK025 as it touched down on Glaswegian soil at 19:34 last night. This will be the first regular service of the aircraft in Scotland. The plane... Read More

find Out More

Warning Issued for Strikes in Spain this Easter Holiday

British travellers to Spain face a series of airport and airline strikes covering the Easter Holiday period.  The Unión Sindical Obrera (USO) and Unión General de Trabajadores are preparing to host strikes which would... Read More

find Out More
View all articles

Website proudly developed by The Wrapped Agency