Travelodge Announces it’s Expanding its Coastal Network
by Traveleads | July 23, 2019 | Latest News On The Ground
Travelodge, the UK’s first budget hotel brand celebrates 20 years of trading at UK seaside resorts this summer. The hotel chain opened its first seaside hotel in Brighton in 1999 and has opened its 36th seaside resort hotel at Rhyl beach. The hotel chain currently operates 585 hotels across the UK, Ireland and Spain.
To mark this 20 year milestone anniversary, Travelodge, who operates 584 hotels across the UK, Ireland and Spain – today announces it is looking to grow its coastal hotel network with a further 26 properties in seaside resorts and coastal towns in the British Isles. This programme will offer the growing leisure traveller market more choice, greater value coastal holiday destinations and support local coastal economies with their regeneration plans.
This coastal expansion programme would represent an investment of approximately £165 million for third party investors and would create around 650 new jobs.
The development target stretches across the entire UK – below are the 26 seaside resorts and coastal towns where Travelodge is looking to open a hotel:
Aberystwyth – Bognor Regis – Bournemouth- Bude – Canterbury / Whistable – Deal / Sandwich – Eastbourne – Falmouth – Folkestone – Guernsey – Hove – Jersey – Lerwick – Looe / Fowey – Lowestoft – Newquay – Oban – Penarth – Penzance – Pwllheli – Shoreham-by-Sea – St Ives – Tenby – Truro – Western Super Mare – Weymouth
Tony O’Brien, Travelodge UK development director, said: ” We are seeing the rebirth of British seaside resorts and coastal towns as a result of Britons changing holiday habits.
“We are becoming a strong staycation nation that likes to take lots of short breaks throughout the year rather than a traditional two-week block holiday.
“To support this growing trend, we are looking to enter new markets and extend our network of coastal location hotels so that we can offer more choice and greater value to the modern leisure traveller.”
This year, is set to be the strongest year for holidaying at home, according to the Travelodge 2019 Holiday Index. This summer, 69% of us are taking their annual summer holiday in the UK – this is an increase of 12% (57%) from 2018 with the average holiday being a week. Collectively Britons will boost the UK economy by £40 billion this year by holidaying on British shores this summer.
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